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L26057- T- YH Customer Journey and Conversion Rate Optimisation Services
“L26057- T- YH Customer Journey and Conversion Rate Optimisation Services” is an open UK public-sector tender from London Luton Airport Operations Limited in UKH21. Bids are due by 17 November 2026 at 12:00. The estimated value is not published. It was published on Find a Tender on 28 October 2026.
By Denise Daví, Founder of DAVIA · Published · Updated
This page is compiled automatically from the official notice and checked against DAVIA's verification rules (open, verified, not a duplicate). The template and rules are maintained by Denise Daví; individual notices are not edited by hand.
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Start your 7-day free trial- Buyer
- London Luton Airport Operations Limited
- Location
- UKH21
- Submission deadline
- 17 November 2026 at 12:00
- Estimated value
- Not provided
- Published
- 28 October 2026
- Procedure
- Open procedure
- Sector
- Marketing & PR
- Category codes
- 48445000, 48481000, 79342311, 79342320, 79413000
- Official notice ID
- 102124-2026
- Last updated at source
- 28 October 2026 at 14:09
Summary from the buyer
Fully managed Customer Journey Optimisation Solution, which includes, but is not limited to: campaign ideation, design integration, campaign development, QA process, campaign launch, review of analytics to discover insights and further optimisations
Before you decide to bid
For a UK creative, digital or marketing agency, the tender “L26057- T- YH Customer Journey and Conversion Rate Optimisation Services” from London Luton Airport Operations Limited is only worth pursuing if three conditions hold. First, the agency must be able to submit a complete response before 17 November 2026 at 12:00; late bids are normally rejected without being read. Second, the published value of Not provided has to cover the work described, including the unpaid hours it takes to write and check a public-sector bid. Third, the agency should already hold the evidence buyers usually ask for: recent case studies of similar work, insurance certificates and, for many contracts, a social value commitment. Under the Procurement Act 2023, buyers publish their award criteria in the tender documents, so read those criteria on Find a Tender before writing anything. If one of the three conditions fails, skipping this tender is usually the better use of the agency's time.
Timeline to the deadline
There are about 11 days left. A realistic plan is: days 1–2 read the full pack and decide bid or no-bid; the first week draft answers; the second week collect evidence and price; the last two days check every mandatory document and submit at least 24 hours early.
What the value tells you
The buyer has not published a value. Before committing time, look in the tender documents for a budget, a price ceiling or the pricing schedule; if none exists, ask a clarification question, because a bid priced far above what the buyer expected is rarely successful.
How this procedure works
This is an open procedure: any supplier can submit a full bid in a single stage, so the competition may be wide and the written answers carry most of the weight.
The notice is classified under the category codes 48445000, 48481000, 79342311, 79342320, 79413000. These CPV codes are how London Luton Airport Operations Limited tells search tools what it is buying. Save them as alert terms: buyers often reuse the same codes for the next contract of the same kind.
Checklist before you start writing
- Download every document from Find a Tender: specification, questionnaire, pricing schedule, terms and conditions.
- Note the clarification deadline, which is usually several days before the submission deadline.
- List the mandatory pass/fail items (insurance levels, accreditations, minimum turnover) and confirm you meet each one.
- Find the weighting of each question and spend your time in proportion to it.
- Pick two or three case studies that match the scope, with results you can show.
- Check that your organisation is registered on the Central Digital Platform if the notice was published under the Procurement Act 2023.
- Plan to submit at least a day early: portals can be slow close to the deadline, and late bids are normally excluded.
Sources
- Official notice 102124-2026 on Find a Tender ↗
- Find a Tender (UK government service) ↗
- Procurement Act 2023 guidance, GOV.UK ↗
Always check the official notice for the full requirements and latest changes before bidding.
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